Dena has worked one-on-one with 1000+ clients just like you: Forward-thinking, purposeful entrepreneurs & CEO’s who are vested in their values, impact, income and results. They run companies typically between $500k-$50M+.

Since 2001 Dena has been an elite business coach, speaker, and human potential expert who helps world-changing, purpose-driven leaders and entrepreneurs break records with their income and impact. She specializes in transforming 3 areas of business: sales, systems and CEO leadership.

However, like many, she experienced a pivotal moment at age 27 as she led her first business, she experienced a minor stroke. After recovering​(and a lot of speech therapy​), she realized that helping others unlock their greatness mindset was part of her purpose. This realization led her to create the Greatness Mindset, a framework that has empowered thousands of individuals, teams, and organizations since 2001 to achieve extraordinary results. 

As a global keynote speaker and bestselling author of The Greatness Game, Dena has inspired audiences worldwide, sharing her expertise on leadership, greatness mindset, and purpose-driven living. Her work has been seen on CNN, Entrepreneur Magazine and The Business Journal, and various other media outlets.

Dena is ​also the Cofounder and CEO of the Girls Rule, an organization that has changed the lives of thousands of girls across the country. The Foundation’s programs focus on helping​teen girls build skill sets in leadership, confidence, and financial literacy. Girls Rule offers workshops, summer camps, and afterschool programs that educate girls with the tools to thrive and become leaders.

Dena is dedicated to helping people understand their worth, unleash their greatness, and create lasting impact in their businesses, families, and communities. 

One of her proudest achievements was co-creating a major 9/11 project while living in NYC, having been near the towers during the attacks. Alongside three others, she led a six-city U.S. tour aimed at healing America, which attracted over 500,000 attendees and raised funds for 9/11 victims at The NYC Burn Unit. Their efforts culminated in a book published by Regan Books/HarperCollins. Today Dena enjoys being a girl mom, a dog mom and a federal agents wife. She loves helping people achieve what they never thought was possible, and she consistently seeks new opportunities, and embodies a relentless commitment to greatness.

Here’s the truth, all coaches are not created equal.

Dena helps her clients to become great leaders  who are building great companies.

Dena’s 3-Step approach can help you build the systems, the sales strategy, and the leadership that will help you make the income and the impact that you want.  Dena’s passion is to help you dream bigger and make it a reality.

Dena’s world-class Greatness Coaching helps you not only to build your business, but help you become the BEST CEO you can be. She helps you to transform the limiting beliefs, the overwhelm, the negative thoughts and the bad habits that are holding your business from growth. She will help you build epic things you never dreamt were possible. Her proven frameworks and distinctions will help you build your business in the 8 Pillars of Business!  

Dena has led her business, clients, family, faith and philanthropy successfully because of her commitment to her 6 values: Courage, Faith, Accountability, Authenticity, Integrity, and Fun. She believes that values are the foundation of a great company. Are you ready to build a GREAT company!

On global stages, Dena is known for her expertise and inspiration on the topic of mental toughness and building a positive mindset (a greatness mindset) based on her book The Greatness Game. As a Keynote speaker she speaks on stages, podcasts and virtual stages around the world to inspire and transform audiences.  A greatness mindset is at the heart of all success no matter what industry or sector you are in, and with Dena’s methodology your audiences will have the tools to thrive in greatness. Read more about her speaking here. She has won 9 business awards, and in 2018 became a best-selling author of The Greatness Game grab a copy here. 

Her clients are from very different industries, but… they all have a mission to change the world through their business! Her extensive client list ranges from CEO’s, Entrepreneurs, Celebrities and World changers from across the world.  In the last couple years a few of Dena’s client’s have ranged from the owners of a National Award Winning Custom Home Builder to a Top National Education Consultant to a Celebrity Makeup Artist to a Tech CEO with global teams to Athletes to top realtors to Award winning chefs to the CEO of a publishing agency to a London PR Firm to Tech & IT companies to a National Accounting Firm to Lawfirms to a National Jewelry Designer to the CEO of a D&I consulting firm to the owners of a global media company to celebrities and leaders from every industry. Some of Dena’s clients are confidential – testimonials can be found here.

“Make no mistake, she is not a sugar-coated coach that allows for the
same ol’ reasons why you can’t go bigger. She loves her clients and pushes us
out of our comfort zone to go big. I now know that my business is one of the
biggest platforms to deliver my purpose in big ways.” – Suzanne T.

Dena moved herself from Phoenix to NYC at the age of 21 to follow her dreams. At the age of 24 she founded her first business, a PR & marketing company that served the entertainment industry in film, Broadway and TV. She realized that there was a lack of reliable marketing assets (1997) for theater and other shows in NYC. Seeing the opportunity,  Dena created a new division in her marketing agency that focused on publishing the first ever magazine that covered Broadway, Off Broadway and Off Off Broadway. Then, in 1999 at the age of 27 she experienced a minor stroke, and during her recovery Dena had to learn how to speak again and refocus her life. In that time, Dena realized her calling was much bigger than her current marketing company. It was the first year of the internet which created an opportunity to sell her marketing and publishing business to a start-up tech company, and become their Director of Marketing while still recovering. They built a community of 70,000 subscribers and has since become the #1 global leader in its industry. After a year at that tech start-up, she departed and she started Dena Patton Coaching and Training company in 2001 which she continues to thrive today. In that first year of her coaching business she was near the towers the morning of 9/11. Soon after the tragedy she met two men who had a brilliant idea,  The September 11 Photo Project. She worked with them along with The Pentagon and NYC Mayors office to create the 9/11 tour across the country to help create community, healing and hope with 10,000 participants and 500,000 attendees. The project then became a NY Times best selling book (see book below) and Emmy nominated TV movie and it also became a permanent collection in the NYC Library. In 2002 she was inspired to move herself and her business back to her home town of Phoenix, Arizona where she married her husband Greg in 2005 and had her daughter Alli in 2008. Dena has garnered 9 business awards and over 90 media stories including CNN, Entrepreneur magazine, First Women, NBC, and Business Journal. Dena is passionate about community and philanthropy which you can learn more about below: