Since 2001 Dena has coached thousands of world-changing entrepreneurs and leaders to build their businesses to new levels of impact and income. In the sea of business coaches don’t get caught up with the inauthentic, inexperienced, or over-hyped coaches.

Dena has worked one-on-one with 1000+ clients just like you: Forward-thinking, purposeful entrepreneurs & CEO’s who are vested in their values, impact, income and results. They run companies typically between $500k-$50M+.

Dena can help you gain incredible income growth and amazing impact growth that is aligned to you, your purpose and your values. You might have tried programs, books or other experts to gain the edge and growth you want, but only to be disappointed with lackluster results.  But here’s the truth, all coaches are not created equal.

At the heart of it, I believe in people’s highest potential and I’m passionate about helping leaders and teams achieve great milestones that they could never have dreamt of. I’m a girl mom, a dog mom and a federal agents wife. I’ve gone through hell and I have lived to tell about it, and now I live my life with intention, courage and faith.

Dena helps her clients to become great leaders  who are building great companies.

We coach and train world-changing entrepreneurs to build 3 important areas of their business; the systems to be a well-oiled company, the strategy to be a well-marketed company, and the greatness mindset to be a well-led company
all while you enjoy more balance and less stress.

Dena’s 3-Step approach can help you build the systems to be a well-oiled company, the strategy to be a well-funded company, and the greatness mindset to be a well-led company that will help you make the income and the impact that you want.  Dena’s passion is to help you dream bigger and make it a reality.

Dena’s world-class Greatness Methodology helps you to elevate your systems, marketing and revenue. But it also helps you to transform the limiting beliefs, the overwhelm, the negative thoughts and the bad habits that are holding your business from growth. She will help you build epic things you never dreamt were possible. Her proven frameworks and distinctions will help you build your business in the 8 Pillars of Business!  Dena offers one-on-one weekly coaching or you can go through one of her powerful VIP programs (1-3 Day experiences one-on-one with Dena).

Dena has led her business, clients, family, faith and philanthropy successfully because of her commitment to her 6 values: Courage, Faith, Accountability, Authenticity, Integrity, and Fun. She believes that values are the foundation of a great company. Are you ready to build a GREAT company!

On stages, Dena is known for her expertise and inspiration on the topic of mental toughness and building a positive mindset (a greatness mindset) based on her book The Greatness Game. As a Keynote speaker she speaks on stages and virtual stages around the world to inspire and transform audiences.  A greatness mindset is at the heart of all success no matter what industry or sector you are in, and with Dena’s methodology your audiences will have the tools to thrive in greatness. Read more about her speaking here. She has won 9 business awards, and in 2018 became a best-selling author of The Greatness Game grab a copy here. 

Her clients are from very different industries, but… they all have a mission to change the world through their business’s purpose, vision and values! Her extensive client list ranges from CEO’s, Entrepreneurs, Celebrities and World changers from across the world.  In the last couple years a few of Dena’s client’s have ranged from the owners of a National Award Winning Custom Home Builder to a Top National Education Consultant to a Celebrity Makeup Artist to a Tech CEO with global teams to top realtors to Award winning chefs to the CEO of a publishing agency to a London PR Firm to Tech & IT companies to a National Accounting Firm to Lawfirms to a National Jewelry Designer to the CEO of a D&I consulting firm to the owners of a global media company to celebrities and leaders from every industry. Some of Dena’s clients are confidential and some client’s testimonials can be found here.

   “Make no mistake, she is not a sugar-coated coach that allows for the
same ol’ reasons why you can’t go bigger. She loves her clients and pushes us
out of our comfort zone to go big. I now know that my business is one of the
biggest platforms to deliver my purpose in big ways.” – Suzanne T.

Prior to building her coaching & training company, Dena moved herself from Phoenix to NYC at the age of 21 to follow her dreams. At the age of 24 she founded her first business, a PR & marketing company that served the entertainment industry in film, Broadway and TV. As she experienced more and more clients in theater, she realized that there was a lack of reliable marketing assets (1997) for theater in NYC. Seeing the opportunity,  Dena created a new division in her marketing agency that focused on publishing the first ever magazine that covered Broadway, Off Broadway and Off Off Broadway. Then, in 1999 at the age of 27 she experienced a minor stroke, and during her recovery Dena had to learn how to speak again and refocus her life. In that time, Dena realized her calling was much bigger than her marketing company. It was the first year of the internet which created an opportunity to sell her marketing and publishing business to a start-up tech company, and become their Director of Marketing while still recovering. They built a community of 70,000 subscribers and has since become the #1 global leader in its industry. After a year at that tech start-up, she departed to start Dena Patton Coaching and Training company in 2001 which she continues to thrive today. In that first year of her coaching business she was near the towers the morning of 9/11. Soon after the tragedy she helped to create and lead The September 11 Photo Project with 10,000 participants and 500,000 attendees. She created and led the 9/11 tour across the country to help create community, healing and hope. The project then became a NY Times best selling book (see book below) and Emmy nominated TV movie. The project went on to be a permanent collection in the NYC Library. In 2002 she was inspired to move herself and her business back to her home town of Phoenix, Arizona where she married her husband Greg in 2005 and had her daughter Alli in 2008.  Her goals in life are to travel to 10+ countries in the next 10 years,  host epic life-changing events around the world, coach great clients doing great things in the world and to help her daughter thrive in life. Dena has garnered 9 business awards and over 90 media stories including CNN, Entrepreneur magazine, First Women, NBC, and Business Journal. Dena is passionate about community and philanthropy which you can learn more about below: