Take the ‘8 Areas Quiz’ below

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1. Answer the questions honestly
2. Track your answers to the following 8 questions to see if you say ‘yes’ or ‘no’


#1. Greatness vision: Do I work from the greatness, values and vision for my company?
IF you do not, then here are a few helpful questions to ask yourself: Do I stop unhealthy/workaholic behavior to become the leader, person and world changer I’ve always wanted to be? Do I have laser focus on my business plan so that I don’t get distracted? Do I have systems and support to stay in my greatness and lead powerfully each day so overwhelm/fear/doubt/smallness don’t win? Do I hire, fire and lead from my values? Do I work with people who support my vision, or do I work with people or distract me from my vision? Do I know how I will handle breakdowns, crisis, employee issues, and challenges? Do I have accountability measures so that I lead from my greatest self? Do I know my purpose and my vision? Do I train and lead my contractors/employees with intention and use their talents well? Do I create a culture that people love working in/for?

#2. Financials: Am I responsible for knowing my numbers and managing the financials each month?
IF you do not, then here are questions to ask yourself: Do I hold myself to a revenue standard? Am I building a ‘hobby’ or am I serious about building a great company with the revenue I want? Am I scaling or growing my business intentionally? Do I have a clear tracking system for my financials? Do I review the financials every month and course correct accordingly?  Do I know when to bring outside funding in (loans, investors etc)? Am I playing big and focusing on what makes money and what doesn’t? Have I created/explored any passive income opportunities in my business? Do I have a system for accounts receivables and never have to chase money? Do I have a bookkeeper and clear way to manage my financials?

#3. Target Market: Do I attract my ideal customers and the ideal amount of customers?
IF you do not, then here are a few questions to ask yourself: Do I know WHO my ideal customers is? Do I know how to find my ideal champagne or wine customer? Do I know how to talk to them (landing language) such that they know what I have to offer? Does my champagne or wine customer love buying from me? Do I have the internal systems & structures to attract, convert and serve my customers at the level I want to be at? Does my ideal customer know they need me or not? (Your marketing strategy is totally different depending on this one answer!)

#4 Marketing: Do I ongoingly create and maintain marketing for my business growth online and offline?
IF you do not, then here are questions to ask yourself: Do I have a clear brand identity and a clear brand promise that is throughout my marketing? Do I have powerful marketing materials that ‘land’ for my ideal market such that they buy from me? Are my marketing materials well branded? Do they convey my tangible and my intangibles products/services?  Am I active in being the spokesperson for my company in media and PR? Do I know how to pitch my business to the media to be in magazines/news/podcasts/tv shows etc? Do my marketing efforts convert/lead people to buy? Do I have a clear marketing system that I manage daily/weekly? Do I know how to generate leads? Do I have a clear consultation system? Do my potential customers know that they need my solutions? Do I know how to have an ‘attraction conversation’ to qualify my leads? Do I have clear marketing partners or referral partners who love referring me? Do I have a networking plan to build relationships with my ideal customers? Do I use an editorial calendar for my content marketing?

#5. Sales: Do I (or my sales team) know how to have an authentic, effective conversion conversation so that I turn my fans into paying customers?
IF you do not, then here are questions to ask yourself: Do I know the desired revenue I want to generate each year/each month? Am I clear in how to get to that desired revenue each month? Am I clear in my sales ‘language’/script/pitch/system so I’m confident and not making it up as I go? Do I know how to talk about my tangibles and intangibles that I’m selling to my ideal customer? Do I have a clear and powerful sales structure (pipeline) in place? Do I know how to give a great consultation and have a conversion conversation? Do I know how to invite people (gracefully and authentically) to work with me/buy from me if they are an ideal customer? Do I know how to identify buying signals? Do I focus on serving my wine and champagne clients or do I only sell to beer customers (take anything that comes along)? 

#6. Quality Assurance: Do I serve customers well and do I retain my customers?
IF you do not, then here are questions to ask yourself: Do I have a system to ‘listen’ to my customers (feedback/exit survey) and work on the things that are not working? If I don’t retain customers do I know why? Do I get testimonials from my customers? Do I keep serving customers with new/next services or products? Do people love to buy over and over again from me (or love referring me)?  Do I have a consistent referral system that works? 

#7. Customer Service: Do I deliver my product/service with excellence and give the same great experience from start to finish?
IF you do not, then here are questions to ask yourself: Do I have a well-oiled customers system to take care of my customers from the beginning to the end of our engagement? Do I have a structure to ‘evaluate and address’ my customer’s issues/breakdowns? Do I know my businesses values and how to execute them through our customer service? Am I clear in the customer experience I’m trying to create for my customers? Do I make my customers feel loved and taken care of so they become raving fans?

#8. Administrative: Does my business operations and admin run like a well-oiled machine day-to-day?
IF you do not, then here are questions to ask yourself: Do I have clarity around my admin pieces that I don’t like doing and those are delegated to an office manager/business managers/ VA or assistant?  Have I looked at these 8 areas to see all the pieces an admin could be doing to free up my time? Do I have time-saving- automatic systems, so I don’t have to be buried in all the “admin muck” of the business (for example using time trade to book consultations (blue button below) instead of having people email/call my admin)? Does my admin/assistant have a clear plan for daily and weekly structures/systems to follow to keep the well-oiled machine going?

Now, add up how many of the 8 answers you answered ‘yes’ to and see below..

Below see your scores…

  • Answered 7-8 questions with yes? On fire year  – I can help you stay at the top!
  • Answered 5-6 questions with yes? Breakthrough year – I can help you keep focus!
  • Answered 3-4 questions with yes? Growth year  – I can help you grow!
  • Answered 1-2 questions with yes? Beginning years  – I can help you with it all!

What’s next?: Now choose one area from the quiz that is most important to you,  and click below to book a Complementary 30-minute discovery session on Dena’s calendar! Want to read past client testimonials click here.

All coaches are not created equal

  • Dena’s Brand Promise: To help you build; the systems to be a well-oiled company, the strategy to be a well-marketed company, and the greatness mindset to be a well-led company that makes the revenue and the difference you want.

Dena’s options to support, coach & train entrepreneurs:

1:1 private, weekly coaching
VIP Days 
Weekend Retreats


You are already doing great work, and having a coach will move you to the next level of success with much more velocity and clarity. You literally cut months, and sometimes years, off the learning curve so you can get to success faster.

Need the power, accountability and confidential support of a coach on your side? Book a consultation today:

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