Take the ‘8 Areas of Business Quiz’ below

These 3 Pillars cover 8 areas of your business. When they are working well they can make you 20-50% more income and 100% more impact this year!

Take the following quiz to find which
pillar is robbing you of more income & impact:

1. Answer the questions honestly
2. Track your answers to the following 8 questions to see if you say ‘yes’ or ‘no’


Pillar 1: CEO mindset and leadership:

#1. CEO Mindset/Greatness: Are the values, vision and purpose created and aligned to the company? Are the values, vision and purpose alive in my leadership and company each day? Do I lead the business from my greatness mindset and not from smallness? Do I know what it looks like when we are off track to our vision? Do I know how to manage my CEO plate (my capacity) without killing myself? Do I hire, fire and lead from my values and greatness every single day. Do I have a CLEAR 3 year vision of where I’m taking my business? Do I lead my team with clarity, communication and greatness? Do I have a CEO self care plan in place and hold myself accountable to it? Am I a leader who is willing to be outside of my comfort zone to play bigger and grow my business? Do I have SOLID communication tools to use in my leadership, sales and speaking?

#2. Financials: Do I have a clear financial system for tracking expenses and do I have a clear budget? Do I know my sales numbers weekly & monthly? Do I have tax strategy that makes sense to my business structure? Do I get paid well, and pay my bills on time with an easy system? Do I have a trustworthy CPA and bookkeeper?


 Pillar 2: Branding/Marketing/Sales:

#3. Marketing:  Is my brand consistent across all platforms and am I clear in who we are and who we aren’t as a brand? Do I have a WOW factor in my brand experience? Is my branding aligned to my vision and values? Did I create a clear and effective marketing strategies for my business growth online and offline? Do I have a daily and weekly schedule to sustain my marketing in front of my ideal market?  

#4. Target Market: Do I know who my champagne and wine customers are (ideal customers) and how to build relationships with them? Do I attract those customers on a weekly basis with 3-5 specific marketing efforts? Am I OK declining business from customers who are not my ideal market? Does my marketing attract the right ideal customer who needs my products/services? Do I know what we solve and how to communicate that to my ideal customers?  

#5. Sales:  Do I have a clean, consistent sales system that is duplicatable and systematized to help me close sales with greater ease?  Is it clear how to buy products/services from me (or is it confusing)? Do my sales team and I know how to have a powerful but authentic conversation/consultation that converts fans into paying customers? Do I have a great onboarding system for new customers? 


Pillar 3: Systems: 

#6. Administrative: Do my systems for admin run like a well-oiled machine day-to-day? Do my systems for HR run like a well-oiled machine day-to-day? Do I have easy filing systems and do I capture my SOP in a manual? Do I have a system for emails, calendar/schedule, meetings, paperwork, billing, to-do lists/project management etc.? Do I have someone/people who run this area of the business?

#7. Customer Service: Do I have a clear customer service ‘touch point system’ so that every customer has the same great experience with my company from start to finish?  Do I have someone who runs this area of the business that is not me/the owner? Do I know my customer journey and have I designed it to be aligned to our vision, values and purpose? Do I listen (and social listen) for opportunities for WOW experiences.  

#8. Quality Assurance: Do I have a consistent way to maintain the quality of my services/products and the happiness of my customers? Do I have a way to retain my customers and keep them delighted? Do I have a way to survey my customers to get their feedback and/or testimonials? Do I post/share my customer’s positive testimonials on my website/social/yelp on a weekly basis?

Now, add up how many of the 8 answers you answered ‘yes’ to and see below..

Below see your scores…

  • Answered 7-8 questions with yes? On fire year  – I can help you stay at the top!
  • Answered 5-6 questions with yes? Breakthrough year – I can help you keep focus!
  • Answered 3-4 questions with yes? Growth year  – I can help you grow!
  • Answered 1-2 questions with yes? Beginning years  – I can help you with it all!

What’s next?: Click here to book a Complementary 30-minute discovery session on Dena’s calendar!



YOUR COACH: Dena Patton

I help business owners and leaders create and accomplish greatness games that they never thought were possible. My name is Dena Patton and it has been a blessing to be a business coach to over 1000 clients in the last 20 years and I love what I do. I work with world-changing leaders and purpose-driven entrepreneurs to help them get results, build their leadership and create GREAT businesses. I am a no-fluff coach that is going to stand for your vision, greatness, impact and income growing to new EPIC heights!  Read our testimonials from our incredible leaders and CEO’s here


All coaches are NOT created equal.

I coach two types of world-changing entrepreneurs/CEO’s:
1. You are growing your vision and you own a company with revenues $200k-$1M
2. You are building or scaling your vision and you own a company with revenues of $1M-$50M+

I specialize in coaching three pillars:

  1. The Marketing & Sales Plan, Systems & Execution To Increase Profits
    2. The Admin & Customer Service Systems (the back end stuff you hate) To Expand Your Business Growth

    3. The Greatness Mindset to Elevate Your Vision, Purpose & Leadership to Play Bigger




All coaches are not created equal

Dena’s Promise: To help you make the income and the impact you want.

Dena’s options to support, coach & train entrepreneurs:


You are already doing great work, and having a coach will move you to the next level of success with much more velocity and clarity. You literally cut months, and sometimes years, off the learning curve so you can get to success faster.

Need the power, accountability and confidential support of a coach on your side? Book a consultation today:

Unleash Greatness.

Unlock Purpose.

Unchain Profits.