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Dena‘s insight into business, mindset, and marketing are an extremely potent mix. With her coaching, I broke through mindset barriers, began attracting higher-quality clients, and improved our operations to serve our authors at a much deeper level. As a result, our revenues doubled in two years. I’m more courageous, smarter, and making a bigger impact thanks to her coaching.”
Nicole Gebhardt
CEO Niche Pressworks Publishing House


Dena Patton’s Greatness Coaching

Business Coaching

All coaches are not created equal. Leaders and women entrepreneurs hire Dena to help them create GREAT businesses and become GREAT leaders. Learn what sets her apart and how she can ignite your greatness leadership, and help you create the systems, structures and strategies that make your vision, your revenue and your impact explode!

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Motivational Public Speaker

Dena Patton is a powerful speaker who inspires audiences around the globe. With her mission to ignite greatness, Dena’s compelling voice and storytelling engages your audience and leaves them inspired, in action and empowered.

Dena is an expert in Greatness and in one single speech, she can move your audience from living in their smallness to living in their greatness.

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Team Building For Corporations & Teams

Imagine a team building option that isn’t the same ol’ thing! Dena facilitates her Greatness Training + True Colors Training from 3 hours to 3 months just for your team, and we customize it to achieve your goals and objectives.

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The Book: The Greatness Game

Amazon #1 Best Seller!

Ready to live, love and lead from your greatness? The Greatness Game is packed with 115 tips in 9 categories to change the game from smallness to greatness so you can create an extraordinary life you love.

Now available here.




Work With Dena

Let’s start with a 30-minute complimentary consultation to discuss your needs and see if we are a fit to work together.

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Primary Problems

Dena specializes in creating solutions for small business owners struggling with these common business challenges.
  • Marketing & Sales
  • Systems & Structures
  • Leadership & Greatness Mindset

From Our Clients

Since working with Dena, I have seen results and clarity that I have never achieved with any coach in over a decade of being in business. She has a true gift to uncover challenges, insights and those “ah-ha” moments that have allowed me to advance faster in my professional and business life in ways I never thought would be possible.

Russ P., AZ

CEO, – on demand graphic design

Working with Dena as my personal coach has given me more than I can express in a testimonial. The understanding and practice of her teachings from greatness vs. smallness, to focusing on who you are being, has not only changed the way I do business but the way I approach life.

Diane A., AZ

Celebrity makeup-hair artist , Owner, Glam Lounge Artists

Dena has helped me to more fully understand my value, move forward in my business with confidence, and get huge projects over the finish line–all while living in alignment with my core values. Picture a business-savvy mentor, a compassionate confidant, and an energetic cheerleader all rolled into one, and that is Dena.

April P., CA

CEO, &

Igniting Greatness Blog

Dena Patton Blog: 2 simple marketing tips for your business!

For all the awesome entrepreneurs who need more customers... I have two game-changing marketing tips that you can do today! As you know I coach in the 8 Areas of Business and within those 8 areas most people struggle in Sales & Marketing the most. That is why I...

Dena Patton blog: How to crush fear forever

How to crush fear forever!   Are you sick and tired of fear running your life or keeping you from big dreams? Good news, the thing that is keeping fear in place (your smallness voice) can be crushed with some mindfulness and discipline. The two biggest things that we...