Testimonials From Our Clients….
I recently went to Dena’s 3-day VIP Retreat at the Sanctuary Resort and it sparked large change and growth for my business. Dena helped me articulate my company value statement, rebrand our logo, and create key marketing documents. More importantly, she taught me how to better understand myself, my employees, and my clients by using the True Colors Assessment. All of Dena’s creative and educational advice during the 3-day retreat elevated my brand, team awareness and morale, and business as well as personal relationships. By being in Scottsdale with Dena, I was able to be fully present for the valuable material that she provided and to be able to implement what I learned immediately through her various assignments after each day of coaching. I find it’s hard for a lot of CEO’s to disconnect from our busy lives and take the time to invest in ourselves. But this 3-day retreat was an investment in myself and my business that lead to months of growth, self-reflection, and opportunity. I returned to my team invigorated to strive for wins in our Greatness game. Week after week my team and I review the progress we have made since the retreat, and we continue to use Dena’s strategies to focus on and achieve our goals.
As an entrepreneur, high level manager, or one looking for personal improvement, Dena will help you find your blind spots, address them and create a process to elevate in life and business. As a greatness coach her well-rounded approach encompasses personal and professional development. She will turn over every stone you give her access to, and guide you to improve. Her encouragement can spark a fire and fan a flame to ignite your best self. The investment has paid us back more than 10 fold in time, energy and resources. My mindset and business have been transformed in areas I never imagined. Thank you!
Sheila Lanier, CKBR UDCP
Homework Remodels & Tri-Lite Builders
I hired Dena to help me craft my new brand message and help create a cohesive online and offline annual marketing plan with innovative ways to market my youtube channel, travel trips, media and our new restaurant. I run a multi-million dollar restaurant group in Dallas and my goal this year was to make sure there is cohesiveness with my new own brand and my existing businesses. She is the ultimate marketing strategist you want on your team that will keep you focused on your goals and I truly appreciate her honesty, knowledge, and creativeness in her approach.
Working with Dena as my personal coach has given me more than I can express in a testimonial. The understanding and practice of her teachings from greatness vs. smallness, to focusing on who you are being, has not only changed the way I do business but the way I approach life.
The first time I met Dena was at a local conference here in AZ. I stopped her at lunch to pick her brain about a future business idea (Design Pickle) fully expecting a quick answer or a couple of casual ideas. Needless to say I was totally wrong. My “casual” question turned into a 45 minute deep dive and I was floored by her interest, passion and ability to uncover so many new angles far beyond my expectations. All of this before I could even finish my salad!
Since working with Dena, I have seen results and clarity that I have never achieved with any coach in over a decade of being in business. She has a true gift to uncover challenges, insights and those “ah-ha” moments that have allowed me to advance faster in my professional and business life in ways I never thought would be possible. I’m excited for the upcoming year to work with Dena and cannot wait to see how “my greatness” develops alongside such a powerful coach. Thank you Dena!
www.designpickle.com – Global leader on-demand graphic design
My name is Lisa Charles or Yes! Coach Lisa and I am the CEO of Embrace Your Fitness, LLC. I had the incredible experience of doing a 2021 VIP day with Dena and it was transformational for both myself and my business. I am currently shifting the focus of my business from a fitness consultancy to one that focuses of my Wellness Courses and Wellness Coaching. During my VIP day, I gained a deep understanding of the necessary steps I needed to take to position my business for greatness. I equally learned the areas in which I personally needed to move my thoughts from a state of smallness to a state of greatness and that revelation was surprising to me. I left my VIP day with a defined, clear roadmap of how to move forward and with the confidence that my business is success bound.
Fitness expert, author, speaker
CEO Embrace Your Fitness, LLC
Dena you rock – I loved working with you for the VIP session. You could clearly see my brilliance and turned it into marketing language I could feel authentic about using and that would speak directly to my target market. It has already made a difference in how I invite people to work with me and the amount of “Yes’s” I get (Much More) which are turning into cash.
Speaker and TV host, Ontario, Canada
I have a TOTAL girl crush on Dena Patton, Inspiration & Coaching For Women! I walked away from our VIP session feeling beyond empowered and ready to rock it out. Thank you, Dena!
-Systems improvement/creating systems
The moment I met Dena, I just knew I had to work with her. She is an extraordinary woman with a beautiful and powerful presence. Within just a couple of weeks of working with Dena, I learned so much about my thought life and what was keeping me stuck in moving forward with my business. She has helped me begin to unwire and rewire my mindset and made me aware of many areas of “smallness” that I was not aware of. I learned very quickly that mindset is everything. Every conversation with her empowered me and I would get off of the phone each week feeling on fire to take action. She genuinely cares about your success, and not just in your business, but with your life’s work and calling. She just pours love and life into you. Dena is authentic, to the point, and does not sugar coat the truth, which I so appreciate. She truly stands for what she believes in, which is your greatness. I highly recommend working with Dena if you are serious about breaking through the limitations and barriers that have kept you from achieving your higher purpose.
Dr Yasaman Tasalloti, ND
Scottsdale ND Practice
Healing for your body and soul.
When Dena Patten came into my life, it was by divine design. I was talking with a friend about my goals…not just ordinary business ‘ get ahead, make millions’ goals but something unique that had been a passion and a hobby of mine for almost a decade. I wanted to earn the U.S. Title in the Silver Pro/Am Standard division of ballroom dancing. Crazy huh? To be the best in this was so tough and I had some really incredible competitors. Women who spent thousands on the right partner, the right coach, the right dress and so on, but I never heard anyone spending the money on the right mindset. Well, with the right mindset, anything can be accomplished. ANYTHING. This mindset was called The Greatness Game.
Much of my time coaching with Dena actually seemed to have nothing to do with dancing, but mostly in my life and business. But through this very special time in my life I learned Dena’s framework on how to master my mindset. There was a lot of fallout (things that I was doing that did not serve me) and debris (people that were in my life that were put at bay because of drama) as I shot up in my dance standings. I began to play the right games and they were the ones I was winning.
The day came when I was at the United States Dancesport Championships, standing on deck with my partner. Even on that day, I had to make hard choices to push away the drama around me in order to focus on the 5 minutes that would ultimately win the title for me. Truly this was a major victory in my life and without Dena, I would not hold 3 more US titles In Open Gold American Smooth (the highest division possible to an amateur) including 1 World Title in American Smooth!
Not only did Dena teach me to win the games I was playing she taught me to pivot quickly in business, to be a big thinker and to never underestimate my God, my Gifts and my Greatness. In her book, The Greatness Game, Dena sums this up perfectly and she teaches you how to do exactly this. “Your gifts and greatness were gifts from God, and your gift back to Him is owning, using and sharing them with the world through your platform and roles.” Dena can teach you how to be a millionaire for sure…but her coaching and care is much deeper than this and can be a pivotal moment in your life where you can learn to win every important game you are playing.
Patricia Schneider, Dana Point, CA
United States Title Holder of 9 Ballroom Events
Owner/Artist of The Winning Look
Dena has helped me to more fully understand my value, move forward in my business with confidence, and get huge projects over the finish line–all while living in alignment with my core values. Picture a business-savvy mentor, a compassionate confidant, and an energetic cheerleader all rolled into one, and that is Dena.
April Perry, CA
The thing that stuck with me the most is the way marketing is supposed to work–no one else teaches it how Dena does! Her 7 part framework combines branding, marketing and sales together in 7 steps and it is so easy to follow so we can make the changes in our business. Dena thanks for your passion and support.
I have worked with other coaches and did not get what I needed when I hired them. I decided to try one more time and hired Dena to help me take all that I had to do in my new business and get it into something I can move forward with. She’s the best, and maybe I should say, the only coach I found worth working with. I feel motivated and inspired and no longer feeling overwhelmed with this new direction. I highly recommend Dena and am very grateful to her.
Women Starting Over Podcast Host
Dena is a wealth of knowledge. She is an amazing sales and marketing coach. I would recommend her to any of my entrepreneurial clients who want to grow or need better marketing systems. Dena is a great referral partner and coach for me and my business.
My manager recently shared with me that I was selected to participate in a Leadership program. Part of that program required that each participant create a 3 minute speech to pitch an innovative project idea. I had great ideas for the project but I needed help in putting it into a powerful speech. Working with Dena was the best investment I made in myself. Not only did she help me organize my thoughts and idea, she helped me to package it into a powerful and impactful speech. That speech led to my project being selected and allowing a team of people to work on a project that we are passionate about. And here is the best part – instead of being stressed in creating that project pitch and thinking I had to do it all by myself, I had fun! Dena’s framework took the pressure off me and taught me the value of using professional services. Since then, I have received recognition of the results of that project work and had the opportunity to present it to the high level managment in my organization. I maximized that opportunity and am so appreciative of Dena’s skills and talents.
Meeting Dena was a great blessing and total Law of Attraction result. Dena was referred to me by Michelle Corr of 6 Degree Media. I was in the process of restructuring my business model and website and Michelle said I just needed to have Dena’s help. It is absolutely amazing to look back over the past 5-6 weeks and see what Dena has helped me accomplish. I would like to mention the most important things she has done to help me:
- Dena took everything we were about and helped me restructure it to land right for my target market. This included our website and all of the accompanying pieces there, our press-release, social networking, video production and many others.
- Dena has a gift for extracting the essence and value of what you do out of the mountains of information, files, etc and then distills them down into a way that makes sense.
- Dena has been an amazing cheerleader, helping me on several occasions come back to my center and step into, and stay in my role as the authority and expert for my company.
- Dena has responded timely to every email, question and need I have had and has gone way beyond the second mile with me.
Some people leave a footprint on your heart and Dena is one of those for me. Thanks Dena!!!
Many times in business you attend seminars, presentations, coaching sessions or educational conferences and walk away having been entertained or with a few tips or an overview of general theories as to what to do to improve your business and possibly your life. Rarely will you come across a gem like Dena Patton. Today I completed a half day landing makeover/strategy session with Dena and have so many valuable tools to employ in my business they are too many to count. These are not the “tools” that we are used to receiving. These are the actual actions I will take, the actual words I will use, and the actual tactics I will employ. I have worked with many experts in my business life, but few guide you in the way that Dena does while making the process safe and comfortable. She also brings you to a place where things are in perspective, logical and orderly. I look forward to continuing my relationship with Dena and I can taste the success she is guiding me and my business to and all the while, maintaining my boundaries.
The FIRST day after we met with Dena, everything changed. Dena listened to our needs, and was able to be creative in ways that increased revenue and positive energy in our boutique. She took what we were already doing and improved it. We didn’t have to reinvent the wheel, we just had to tweak a few things to make a major difference.
You are very fortunate to have someone like Dena in your life – she is one powerful individual who knows how to succeed and help you achieve your goals and results. You are in great hands.
Dena is the person to call if you have a big challenge and want results fast. Starting a company with a good idea became overwhelming to us, especially when we knew what we did well, but sadly no one else did. Dena blends creativity and innovation with organization and strategy. By utilizing her ‘One Hot Hour’ package, my company has clarity, direction and purpose in just two hours. Our company is fun again and not just good but great. Dena is one of the best in the game. Period!
Dena’s laser focus as a Business coach has influenced our Marketing in real viable ways. Increased enrollments in our courses is the best example, which supports our mission to teach individuals to create healthier, more prosperous lives.
I never knew I needed a coach until I met Dena. As a total Type-A, I thought I had everything under control. Wrong!! Dena has a talent for pulling out aspects of yourself and your past that you never knew or paid attention to, and expertly guides you to use that information to make impactful changes in your life. In just a few sessions, Dena has transformed the way I protect my roles as a wife, mother, entrepreneur, and woman. We realized I was winning, but winning in all the wrong games! The successes I have already experienced both at home and in my business by following her lead ( in particular, shifting my focus from “perfection” to “excellence”) have been incredible. A true weight lifted off my shoulders! She listens deeply, cares greatly, and serves her purpose with grace. I am truly grateful for Dena’s guidance, and look forward to the FUN and greatness ahead! Thanks, Dena!
I took Dena’s “Greatness Marketing Academy” class and was blown away! I wanted more, so after talking with Dena, we decided that a VIP day would be a good fit. She is easy to talk to, professional and really knows her stuff! She will zero in on what you need to do right now to get your business on track. My biggest take away was identifying the things that I was doing in my business that was keeping me small. I have always heard the phrases “Play Big” or “playing small” but I really didn’t think that some of the things, like getting distracted or doubting myself (as well as many others), was playing small. I knew it wasn’t good for my business but Dena really puts it in perspective. Would recommend Dena to anyone!