Testimonials From Our Clients….

Working with Dena as my personal coach has given me more than I can express in a testimonial. The understanding and practice of her teachings from greatness vs. smallness, to focusing on who you are being, has not only changed the way I do business but the way I approach life.

Diane Aiello

Celebrity makeup-hair artist & Founder, Glam Lounge Artist

Dena you rock – I loved working with you for the VIP session. You could clearly see my brilliance and turned it into marketing language I could feel authentic about using and that would speak directly to my target market. It has already made a difference in how I invite people to work with me and the amount of “Yes’s” I get (Much More) which are turning into cash.

Barb Stuhlemmer
Speaker and TV host, Ontario, Canada

I have a TOTAL girl crush on Dena Patton, Inspiration & Coaching For Women! I walked away from our VIP session feeling beyond empowered and ready to rock it out. Thank you, Dena!

Carrie Morgan

CEO, Rock The Status Quo Social Media and PR Firm

My name is Lisa Charles or Yes! Coach Lisa and I am the CEO of Embrace Your Fitness, LLC. I had the incredible experience of doing a 2021 VIP day with Dena and it was transformational for both myself and my business. I am currently shifting the focus of my business from a fitness consultancy to one that focuses of my Wellness Courses and Wellness Coaching.  During my VIP day, I gained a deep understanding of the necessary steps I needed to take to position my business for greatness. I equally learned the areas in which I personally needed to move my thoughts from a state of smallness to a state of greatness and that revelation was surprising to me.  I left my VIP day with a defined, clear roadmap of how to move forward and with the confidence that my business is success bound.

Lisa Charles
Fitness expert, author, speaker
CEO Embrace Your Fitness, LLC

I can’t put it in words! You helped me with:
-Systems improvement/creating systems 
-Mindset/breaking through limits/limiting beliefs
-Revenue generating activities/Time mangmt
-Sales pipeline/Making more money
-My Leadership & self improvement 
And always being my champion!
Thank you
Lisa Carver, North Carolina

When Dena Patten came into my life, it was by divine design. I was talking with a friend about my goals…not just ordinary business ‘ get ahead, make millions’ goals but something unique that had been a passion and a hobby of mine for almost a decade.   I wanted to earn the U.S. Title in the Silver Pro/Am Standard division of ballroom dancing. Crazy huh? To be the best in this was so tough and I had some really incredible competitors. Women who spent thousands on the right partner, the right coach, the right dress and so on, but I never heard anyone spending the money on the right mindset. Well, with the right mindset, anything can be accomplished. ANYTHING. This mindset was called The Greatness Game.

Much of my time coaching with Dena actually seemed to have nothing to do with dancing, but mostly in my life and business. But through this very special time in my life I learned Dena’s framework on how to master my mindset. There was a lot of fallout (things that I was doing that did not serve me) and debris (people that were in my life that were put at bay because of drama) as I shot up in my dance standings. I began to play the right games and they were the ones I was winning.

The day came when I was at the United States Dancesport Championships, standing on deck with my partner. Even on that day, I had to make hard choices to push away the drama around me in order to focus on the 5 minutes that would ultimately win the title for me. Truly this was a major victory in my life and without Dena, I would not hold 3 more US titles In Open Gold American Smooth (the highest division possible to an amateur) including 1 World Title in American Smooth!

Not only did Dena teach me to win the games I was playing she taught me to pivot quickly in business, to be a big thinker and to never underestimate my God, my Gifts and my Greatness. In her book, The Greatness Game, Dena sums this up perfectly and she teaches you how to do exactly this. “Your gifts and greatness were gifts from God, and your gift back to Him is owning, using and sharing them with the world through your platform and roles.” Dena can teach you how to be a millionaire for sure…but her coaching and care is much deeper than this and can be a pivotal moment in your life where you can learn to win every important game you are playing.

Patricia Schneider, Dana Point, CA
United States Title Holder of 9 Ballroom Events
Owner/Artist of The Winning Look

Dena has helped me to more fully understand my value, move forward in my business with confidence, and get huge projects over the finish line–all while living in alignment with my core values. Picture a business-savvy mentor, a compassionate confidant, and an energetic cheerleader all rolled into one, and that is Dena.

April Perry, CA

 The thing that stuck with me the most is the way marketing is supposed to work–no one else teaches it how Dena does! Her 7 part framework combines branding, marketing and sales together in 7 steps and it is so easy to follow so we can make the changes in our business.  Dena thanks for your passion and support.

Jody Owen

Owner, The Space You’re In, Productivity Coaching

I have worked with other coaches and did not get what I needed when I hired them.  I decided to try one more time and hired Dena to help me take all that I had to do in my new business and get it into something I can move forward with.  She’s the best, and maybe I should say, the only coach I found worth working with.  I feel motivated and inspired and no longer feeling overwhelmed with this new direction.  I highly recommend Dena and am very grateful to her.

Nora Ellen
Women Starting Over Podcast Host

Dena is a wealth of knowledge. She is an amazing sales and marketing coach. I would recommend her to any of my entrepreneurial clients who want to grow or need better marketing systems. Dena is a great referral partner and coach for me and my business.

Kelly Lorenzen

Owner, CEO, KML Consulting

My manager recently shared with me that I was selected to participate in a Leadership program.   Part of that program required that each participant create a 3 minute speech to pitch an innovative project idea.  I had great ideas for the project but I needed help in putting it into a powerful speech.   Working with Dena was the best investment I made in myself.   Not only did she help me organize my thoughts and idea, she helped me to package it into a powerful and impactful speech.  That speech led to my project being selected and allowing a team of people to work on a project that we are passionate about.  And here is the best part – instead of being stressed in creating that project pitch and thinking I had to do it all by myself, I had fun!  Dena’s framework took the pressure off me and taught me the value of using professional services.  Since then, I have received recognition of the results of that project work and had the opportunity to present it to the high level managment in my organization.  I maximized that opportunity and am so appreciative of Dena’s skills and talents.

Heike Garcia

So incredibly blessed by Dena Patton, Inspiration & Coaching For Women. The best thing I could have done for my business and my brand is work with her. Thank you for all of the expertise. Ladies, if you are a business owner, working with Dena could be the best decision you ever make!
Rachelle McCray

Owner, Luxe Entertainment Video Productions

Attended Dena’s Market Like You Mean It workshop today. It was so full of great stuff, great ideas and tools, and some very remarkable women! The first and best tool I acquired today was “own your greatness, play big!” It’s the perfect mind set to start each day in the shop.
Nancy Ruybal

Owner, Kay Creek Western Wear & Western Music

I completed a half day VIP program with Dena. In this 4.5 hour session she was able to help me create a marketing plan for the year, 30 second commercial, a complete double sided take away marketing piece, and a retractable banner design all with the same landing language that will appeal for my target audience. She was quickly and succinctly able to take my words and transform them into an understandable and appealing message to my target audience. It was one of the best investments into myself and business that I have done this past year. Dena is compassionate and enthusiastic and really wants her clients to succeed personally and professionally. She is a true inspiration as a business coach and person.

K. O’Bannon

Thank you Dena for the incredible 2 hour VIP session – you are amazing and have a gift for getting people like me unstuck and back on course with my marketing. I cannot thank you enough!

Susan Romig Mershon

The Techie Mentor, Technology training and consulting for entrepreneurs & VA’s www.clevercollaborations.com

Your coaching has so paid off. I have connected with more customers and it has resulted in three more corporate contracts, plus all the new systems and structures. Thank you for all your support. You have made such a difference in my life. Thank you.

Owner, Avant Garden Flowers & Events, Phoenix, Arizona

The coaching is so worth the money and I really just love having you in my life, helping me shape it the way I want it to go. I love what you have helped me to build here in Santa Cruz, I am so inspired every day. I am on a conference call right now for work (in my new home office!) and the sun is shining and I went to the beach this morning, what a life change from a stuffy office and long commute! Life is good, thank you!
Bridget Rigby

Owner, Santa Cruz, California

I had a totally productive and epiphany-filled 2 hr VIP session with Dena today. She is a true guru of Branding and Landing. I would recommend her to any business owner seeking to grow their business. Thank you, Dena.
Robin White

Owner , Tacklebox, Rio Rico, Arizona

Meeting Dena was a great blessing and total Law of Attraction result. Dena was referred to me by Michelle Corr of 6 Degree Media. I was in the process of restructuring my business model and website and Michelle said I just needed to have Dena’s help. It is absolutely amazing to look back over the past 5-6 weeks and see what Dena has helped me accomplish. I would like to mention the most important things she has done to help me:

  • Dena took everything we were about and helped me restructure it to land right for my target market. This included our website and all of the accompanying pieces there, our press-release, social networking, video production and many others.
  • Dena has a gift for extracting the essence and value of what you do out of the mountains of information, files, etc and then distills them down into a way that makes sense.
  • Dena has been an amazing cheerleader, helping me on several occasions come back to my center and step into, and stay in my role as the authority and expert for my company.
  • Dena has responded timely to every email, question and need I have had and has gone way beyond the second mile with me.

Some people leave a footprint on your heart and Dena is one of those for me. Thanks Dena!!!

Kim Harman

Owner, Tend Roses Phoenix, AZ

Having seen Dena’s beneficial effect, I decided to give her a call and start sharing her energy and strategic thinking. Already she has made me look at my career in a new way and see that I have been involved in an inordinate number of new business wins. I realized that I consistently build in certain factors, like boldness, legibility, clarity of mission and messaging based on deep consumer attitudes. The net effect is that clients find my work not only fresh, but more importantly, buyable.
Peter Watson

Award-winning art director, NYC, NY

Attended Dena’s Market Like You Mean It workshop today. WOW! What can I say, Dena Trakes Patton. YOU & your brilliance, uniqueness, willingness to approach marketing differently makes ALL the difference! While I had MANY take-aways from the Market Like You Mean It workshop, 2 things are jumping out at me: Sales is a goal that is SUPPORTED with proper marketing underneath, and having a Donation In-Take Form to sort all the many requests that I get for donations. Thanks a Million!!
Char McCreadie

Mary Kay

Many times in business you attend seminars, presentations, coaching sessions or educational conferences and walk away having been entertained or with a few tips or an overview of general theories as to what to do to improve your business and possibly your life. Rarely will you come across a gem like Dena Patton. Today I completed a half day landing makeover/strategy session with Dena and have so many valuable tools to employ in my business they are too many to count. These are not the “tools” that we are used to receiving. These are the actual actions I will take, the actual words I will use, and the actual tactics I will employ. I have worked with many experts in my business life, but few guide you in the way that Dena does while making the process safe and comfortable. She also brings you to a place where things are in perspective, logical and orderly. I look forward to continuing my relationship with Dena and I can taste the success she is guiding me and my business to and all the while, maintaining my boundaries.

Judy Rough

Founder and President, www.Papervana.com, San Francisco, CA

The FIRST day after we met with Dena, everything changed. Dena listened to our needs, and was able to be creative in ways that increased revenue and positive energy in our boutique. She took what we were already doing and improved it. We didn’t have to reinvent the wheel, we just had to tweak a few things to make a major difference.

Keri Chantler and Jenni Hailer

Co-Owners, Twirl Boutique, Scottsdale, AZ

You are very fortunate to have someone like Dena in your life – she is one powerful individual who knows how to succeed and help you achieve your goals and results. You are in great hands.

Josh Miller

CEO, www.jhmlifecoaching.com, NYC, NY

I feel like we got lucky nabbing you all those years ago to coach us in starting up our small business. We got so much more out of it than we planned. I still use what I learned from you in my leadership position today.
Keri Ouellet

Dena is the person to call if you have a big challenge and want results fast. Starting a company with a good idea became overwhelming to us, especially when we knew what we did well, but sadly no one else did. Dena blends creativity and innovation with organization and strategy. By utilizing her ‘One Hot Hour’ package, my company has clarity, direction and purpose in just two hours. Our company is fun again and not just good but great. Dena is one of the best in the game. Period!


Owner, Media PRO Productions, Phoenix, AZ

Dena’s laser focus as a Business coach has influenced our Marketing in real viable ways. Increased enrollments in our courses is the best example, which supports our mission to teach individuals to create healthier, more prosperous lives.

Sherry Anshara

Founder, QuantumPathic Center of Consciousness

I never knew I needed a coach until I met Dena. As a total Type-A, I thought I had everything under control. Wrong!! Dena has a talent for pulling out aspects of yourself and your past that you never knew or paid attention to, and expertly guides you to use that information to make impactful changes in your life. In just a few sessions, Dena has transformed the way I protect my roles as a wife, mother, entrepreneur, and woman. We realized I was winning, but winning in all the wrong games! The successes I have already experienced both at home and in my business by following her lead ( in particular, shifting my focus from “perfection” to “excellence”) have been incredible. A true weight lifted off my shoulders! She listens deeply, cares greatly, and serves her purpose with grace. I am truly grateful for Dena’s guidance, and look forward to the FUN and greatness ahead! Thanks, Dena!

Mika Perry

Owner, Scottsdale Luxury Residential Organizer, neatmethod.com

I took Dena’s “Greatness Marketing Academy” class and was blown away! I wanted more, so after talking with Dena, we decided that a VIP day would be a good fit. She is easy to talk to, professional and really knows her stuff! She will zero in on what you need to do right now to get your business on track. My biggest take away was identifying the things that I was doing in my business that was keeping me small. I have always heard the phrases “Play Big” or “playing small” but I really didn’t think that some of the things, like getting distracted or doubting myself (as well as many others), was playing small. I knew it wasn’t good for my business but Dena really puts it in perspective. Would recommend Dena to anyone!

Terry Sawaya

Owner, Lifecoachterry.com

I am so pleased I chose to work with Dena Patton regarding marketing strategies and event ideas. I had several of my business partners with me at our meeting and we ALL walked away with necessary tools to take our business events to another level. It was great to have Dena pour into all of us & express the importance of “playing a bigger game” & how to create events that attract people & messages that cause people to “lean in” to learn more. The power of having my team present to be coached by Dena was that we all experienced powerful take-a-ways to create the team synergy we were needing.
Deneen Manesiotis

I have not only restructured my whole business, but we have accomplished our goal to take an entire month off once a year. We have also just won #1 wedding photographer for 2006! My marriage and my business are better because of your coaching. Thank you for all your support.
Michelle & Harrison Hurwitz

Owners, www.hurwitzphotography.com, Phoenix, Arizona

Dena I have loved having you personally coach me for the last 5 months while I prepare to launch Decide To Fly. Your insight and business experience is proving to be invaluable to me as I take each little step forward. Although I have been an entrepreneur for 30yrs, I have been blown away by the incredible marketing experience that you so generously share. In addition, the ability you have to keep me focused on “True North” is what I am finding the most value in. You are making sure that I stay purposed on MY calling, MY faith, MY vision. It can be so overwhelming to keep all the “mechanics” functioning at the highest capacity when there are so many layers to a business. You have a way of bringing it into a simple structure that has served me so well. I am SO glad I hired you as my coach. I look forward to that “growth session” each week! Thank you!

Jami Amidon


I have been working with Dena about 2 months now, and it’s the best gift I’ve ever given myself. In the first weeks I already see change, and so have others who know me. I want to have a more meaningful and engaged life. I didn’t have the life I want. It’s not miraculous, and it’s not instantaneous; it’s simply having tools to help me sort through the debris of experiences, to find the essence of me, and having someone to gently keep me on track. Dena helps me to focus and be ever conscious and aware. I’m not done by far, but having a goal and a plan is a great accomplishment from where I was, and I will be able to use these tools to get where I’m going. Thank you, Dena!

Jackie C.

Phoenix, Arizona