My theme is: Focus. Risk. Finish.

That theme has served me very well this year and I have accomplished all three of them in various ways. I had to focus on many things this year, along with taking a few big risks, and it was the year I finished a couple of big projects that have been on my plate. I promised myself to focus only on what matters and nothing else. But it took a NEW level of self-discipline to keep the focus and that’s the hardest part. See I believe it’s not the big goals that scare us, but instead the focus, self-discipline and courage TO make that goal happen that scares us!

As entrepreneurs we are naturally drawn to fun, shiny objects, right? Squirrel!! We distract and derail our trains ALL the time. But with a newfound focus I promise you will move your train with velocity!  I know it takes crazy amounts of focus to move the train. What train? The train of your life/business. My business train is on a track and I am clear in my vision for my 1 year, 2, year and 3 year goals, and without that vision I would derail my train all the time because my choices wouldn’t be aligned to the vision.

When our choices are aligned with vision that’s where the magic is!


What I have found in my own business is that with every choice that make I get the train closer to my vision or I derail the train. So, if my choices are the thing that makes the train move then my focus needs to be on making choices from my greatness (empowered/positivity) verses my smallness (fear/doubt/negativity). This year I had to focus on 3 key choices of my business: people, profits, programs. I had to hire the right people to help me, I had to focus on hitting my sales goals every month, and I had to complete the curriculum of my programs. Boy did it take a ton of focus to finish!! This month is my 20th anniversary as a business owner and 17 years of being a business coach to world changers. When you are building a company/brand/app/life it takes focus, but it also takes self-care and lots of GRACE with yourself. If you don’t grow your self-care along with your company you can experience one of the 3 D’s: death, divorce or disease. Because untreated overwhelm quickly becomes burnout.

Challenge: Think about what do you have to focus on to get your train back on track or to further your train down the track toward your big vision?

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Dena’s passion is to work with leaders and entrepreneurs to structure, market and lead their businesses
to the next level of greatness and revenue.  Let’s start today.

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