For all the awesome entrepreneurs who need more customers – I have two game-changing marketing tips that you can do today! These two tips are from my marketing class – section #5 is Landing Language. They are game changers and can change everything about your marketing and how much revenue you can make! I want you to do well so you can do good!
“Learn how to language your products or services such that your ideal customer says, “I need that!””
#1. Talk about the solution not the item: What I have seen is that small business owners often talk about the service or product they have, instead of talking about the solution that service or product IS. The BIG point here is people BUY solutions and if they can’t hear that in your marketing they glaze right over it. Ask yourself: what do I solve with my service/product? Once you have those answers you can play with the language to create a better, more effective commercial and marketing materials.
#2. Talk in a way they get: What I have found is that people talk about their business in the same way that they talk, instead of talking in the language of their target market. Sometimes we get too complicated, too jargon, too simple, too crazy and too vague for people to ‘get’ what we do. Ask yourself: how does my target market speak about this item/need/problem and how can I incorporate that into my language. How can I language my solution in a way that people say ‘I NEED THAT’. How do THEY language this problem/this desire?
Both of these tips are part of my ‘landing language’ element of my class and why landing language is SO important is that you can have the best product or service in the world but if you don’t know the solution it is and how to language it in a way that your target market can hear, then you probably don’t have the sales/revenue that you want. I encourage you to play big this year and really own the solution you are and share it with the world.
BONUS tip #3: I want you to share your 60 second ‘commercial’ with two friends (who fit your target market ‘demographic’). Then ask them three things 1. did that capture me/my uniqueness/my unique brandd? 2. Did you hear the solution my company offers 3. Did I speak in a way that ‘landed’ for you and you ‘got’ it and wanted to buy or wanted to talk to me more?
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