Running a business shouldn’t cost you your creativity, joy, or vision—but for many leaders, it does.

As companies grow, broken systems, constant decision-making, and invisible disruptions quietly drain a leader’s energy and dilute results. Innovation fades. Culture weakens. The business starts running you instead of the other way around.

I work with business owners who know they’re meant for more—more clarity, more impact, more revenue, and more alignment. Together, we rebuild leadership, systems, and strategy so your company becomes well-led, well-run, and well-funded.

This isn’t about hustle or motivation. It’s about building a great company—one that supports your vision, honors your leadership, and delivers the results you know are possible.

When the goal is real transformation, not surface-level fixes, 1:1 coaching is the most direct path to building a well-led, well-run, and well-funded company.

We are champions of greatness.
We help you become the great leader you were born to be.
We help you create the great systems and SOP’s to become smooth running.
We help you execute your great vision, values and mission in big ways!
We help you elevate your great sales so you hit your revenue goals!

Dena specializes in three areas of business to take
you to a whole new level of income and impact:

1. Internal Systems & SOPs — Become a Well-Oiled Company

If your business feels heavier than it should, systems are usually the issue. We’ll identify what’s broken, missing, or inefficient and replace chaos with clarity—so your company can scale without constant firefighting.

2. Greatness Leadership & Mindset — Become a Well-Led Company

If you want your company to reach a new level, you must lead at a new level. We elevate your leadership and mindset in four core areas that directly impact performance, culture, and results.

3. Branding, Marketing & Sales Strategy — Become a Well-Funded Company

Revenue doesn’t happen by accident. It happens through clear strategy, consistency, and alignment. We’ll refine and strengthen the engine that fuels your income and impact—without forcing, chasing, or selling in unaligned ways.

Read more about these 3 areas here: 8 areas of your business to determine which area is impeding your growth?

What type of business owner are you:

1. You are growing your vision and you own a company with revenues $1M – $5M 
2. You are elevating or scaling your vision and you own a company with revenues of $5M – $100M

Whether you own a company with 5 employees or 100 employees, the business journey is best with a coach by your side. Dena Patton Coaching & Training is a values-based company our 6 values: Courage, Faith, Accountability, Authenticity, Integrity, and Fun.

2 OPTIONS FOR WEEKLY 1-on-1 COACHING:

• Gold Program: $1500/mo –  (3 month minimum) Includes:
  
  • A pre-survey that will get you (and Dena) very clear on your priorities 
  • A powerful, confidential coach by your side supporting you and your strategy
  • One powerful, life-changing 60 minute coaching zoom call per week
  • Written notes sent to you after each session, weekly accountability
  • Access to Dena via email and text support in between calls
  • Limited to 6 clients only at a time – sometimes there is a waiting list please inquire.
  • Have more urgent needs? Look into our VIP day options.

• Platinum Program: $2500/mo –  (1 month minimum) Includes:
  
  • A pre-survey that will get you (and Dena) very clear on your priorities 
  • A powerful, confidential coach by your side supporting you and your strategy
  • Two powerful, life-changing 60 minute coaching zoom calls per week
  • Written notes sent to you after each session, weekly accountability
  • Access to Dena via email and text support in between calls
  • Limited to only 2 clients at a time – sometimes there is a waiting list please inquire.
  • Have more urgent needs? Look into our VIP day options.

     
Extraordinary Entrepreneurs worldwide coach with Dena:

“Dena‘s insight into business, mindset, and marketing are an extremely potent mix. With her coaching, I broke through mindset barriers, began attracting higher-quality clients, and improved our operations to serve our authors at a much deeper level. As a result, our revenues doubled in two years. I’m more courageous, smarter, and making a bigger impact thanks to her coaching.”
                         –Nicole Gebhardt, IL  CEO, Niche Pressworks.  Book Publishing For Entrepreneurs & Leaders

“Dena pulled 3 game changing levers that will unlock millions of dollars for me. You will have your own radical discovery through your coaching journey with her. 100% game changer!”
-Donte Wilburn, CH CEO, Premier Auto & TedX Speaker

“I run a multi-million dollar restaurant group in Dallas and my goal this year was to make sure there is cohesiveness with my new own brand and my existing businesses. She is the ultimate marketing strategist you want on your team that will keep you focused on your goals and I truly appreciate her honesty, knowledge, and creativeness in her approach.” 
–Nikky Phinyawatana, TX   CEO, Award-Winning Chef, Asian Mint Restaurant Group. TV Host, Nikky Feeding Souls

Read All Testimonials Here